Fashion Retail Research Levis Case Study Example | Topics and Well Written Essays - 1000 words

Fashion Retail Research Levis - Case Study Example The paper "Fashion Retail Research – Levi’s" is the analysis of the fashion retail of Levi. It has thousands of designs. Its stitching style is recognized as unique and customers often check that they are getting the original thing by looking at this. It has made itself available to customers in 180 countries all over the world. Another strength of Levi’s is that it has a great distribution channels. It retails in different outlets as well as company owned outlets, departmental stores, mass retail stores, chain stores, franchises, and specialty retailers also. The weakness of the brand is this it depends on a lower number of customers like JC Penny, for a greater percentage of its sales, which increases the bargaining power if the customers. The company has to maintain good relations with these customers as losing one customer may affect the sales greatly. Another weakness shown by the company is that its mainly focuses on men and has lesser focus on women and ch ildren. The opportunities that Levi’s has it are that it can use reinventing strategy to reinvent its various famous brands to move with the moving changing needs of customers. Online business in also a good opportunity for Levis, sites of Levi’s can be used for booking products and it can be used effectively to generate more and more business. Low consumer confidence is a threats face by the company. This has happened due to week labor markets and increased borrowing standards. Recession is may also affect sales. Customers do not have enough. disposable income to feel that they will be able to buy this product. Another weakness is that competition has increased in the market and is increasing day by day. Direct and in direct competition is increasing day by day, by companies like gap, Nike, Adidas and other labels. This can result in decreasing market share and customer base. The company out sources almost all manufacturing activities, this makes the company most vulnerable, with respect to dependencies, delivering time and quality control. Customer Profile People who want fashionable jeans with great comfort level want a pair of Levi's. Their attitude is rough and tough (John, 2003). People who face rough work conditions invest in a good pair of Levi's. People who idolize cowboys also love wearing this jean. At first working people bought it mainly but today it appeals to young people in college all the same. People who want a great fit in jeans love Levi's. People who wear Levi are generally self confident and it makes them feel strong and ready for action all the time. They have an informal life style and prefer comfort as an essential of their life. People of all occupations and income level buy Levi's, some buy one good pair and others buy many, from actors and actresses to laborers, everybody is seem wearing Levi's. Brand Personality Levi's is the most popular jeans in the world. Its personality is enriched by many factors; it has a strong and casual personality. Personality symbolizes a brand (Kapferer, 2004). Levi's is advertised as a brand having various personality elements. It is an empathetic and friendly brand. Its advertisements communicate to

Response 3 Fielding Essay Example | Topics and Well Written Essays - 500 words

Response 3 Fielding - Essay Example In addition, I vehemently propose that since the story of the novel revolves around the Parson Abraham Adams, the title of the novel should have been after the name of the parson. Joseph Andrews is thought to be the protagonist of the novel due to the very fact that the story starts and ends concentrating upon him. Moreover, he is the person whose refusal to the advancements of Lady Booby gives the go to the circumstances. In addition, he undergoes various financial losses and physical torture, faces mental sufferings and troubles during his adventures on his way as soon as he is dismissed from his job. Further, he is the character of the novel that combines different scenes of novel and has relationships with all other characters including his sister Pamela, his mistress Lady Booby, his mentor Parson Adams, his childhood friend and beloved Fanny, his co-worker Mrs. Slipslop and his parents Mrs. & Mr. Wilson as well as his patterns and benefactors i.e. the Andrews. Even then the dominant role played and performed by the parson makes him as the central figure of the novel. The sacrifices made by the parson and the sympathies and love offered by him are beyond any doubt. It is reality that he had no concern with either Joseph Andrews or Lady Booby, nor he was a rich person having pelf or wealth in plenty. Moreover, he had no political plans in his mind, nor he was a social reformer at all. Even then, he appears to the limelight to stand by the hero Joseph Andrews to rescue him in his miseries. Parson Adams has set out on a journey to deliver as well as sell the sermons in order to get some money in the pursuit of earning some money, but unfortunately the most innocent character of the novel i.e. Parson Adams forgets his sermons at his house and has no benefit to accompany Joseph in his miseries and troubles. Instead of