Vaccines Hesitancy Factors Influencing Parents ...

Vaccine 21 (2015) 1304–1309 Review Vaccines Hesitancy: Factors influencing parents’ decision regarding vaccines Bushra Shaikh A B S T R A C T The intention to delay or avoid vaccines that are recommended by the Advisory Committee on Immunization Practices can be described as â€Å"vaccine hesitancy.† While outright refusal of all vaccines is uncommon, hesitancy is seen on a regular basis in most primary care offices, resulting in immunization delay and prolonged susceptibility to preventable disease. Vaccine hesitancy also could lead to a resurgence in vaccine-preventable infections. Factors such as social media, past experiences with vaccination services, complementary and alternative medicine, and moral or religious convictions can influence decision-making regarding vaccines. We discuss these factors in detail and suggest interventions to reduce vaccine hesitancy.  © 2014 Elsevier Ltd. All rights reserved. 1. Introduction According to the CDC about 2.5 million of the 10.5 million deaths worldwide per year among children (age 5yrs) are caused by diseases for which vaccines are available [1]. Before the middle of the last century, diseases like whooping cough, polio, measles, haemophilus influenzae, and rubella struck hundreds of thousands of infants, children and adults in the U.S. [1,2]. Thousands died every year from them [1]. As vaccines were developed and became widely used,Show MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSensitive Line 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self -Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial

The Importance Of Critical Thinking - 1509 Words

Critical thinking is a big part in our lives. It helps us to make more inform decisions. It definitely plays a big role in our society, especially in our society because we need it. I know I need to use it because if I do not use critical thinking, then I would be making very bad decisions. Critical thinking is important in my life and as well as in society. One could say that critical thinking has some important political implications to it. Some say that the classroom should not try and teach critical thinking. In an article written by Sarah Benesch, from College of Staten Island and City University of New York, she found that a few people agreed that critical thinking should not be taught in the classroom. The people who share that†¦show more content†¦Gieve also defines for us the difference of Monologic critical thinking and Dialogic critical thinking. For Monologic critical thinking, which U.S. often base their skills-based curricula, is in his words are â€Å"defined by the informal logic movement† (p. 126). Now with his definition of Dialogic critical thinking, Gieve says, â€Å"A form of dialogical discourse in which the taken-for-granted assumptions and presuppositions that lie behind argumentation are uncovered, examined, and debated† (p. 126). In the article, they give an example of dialogic critical thinking. In the example she talked about the death of a homosexual college student named Matthew Shepard. He had gone to a bar that he knew had a lot of gay and straight students and workers. Two young men posed as gay men and offered him a ride. They then proceed to take him to an isolated field, tied him up and beat him. After laying there in the field for eighteen hours he was found and died five days later from his injuries. Sarah, the author of the article, wanted to know why this had happen so she used dialogic critical thinking to figure it out. She found that heterosexual men feel justified to respond to the presence of h omosexual men with violence to assert masculinity. By using some form of critical thinking, we can figure many things out, especially with this example given. This proves that critical thinking is very important in our lives because we use almost every day. Another paper that can prove thatShow MoreRelatedThe Importance Of Critical Thinking1690 Words   |  7 Pagesto learn. Critically thinking not only benefits the individual, but it benefits our society in general. Critical thinking in school allows students to think for themselves and have their own opinions. With critical thinking in school students can back up their opinions and ideas with facts and reasoning. Critical thinking in school creates a â€Å"rational person† in society (Siegel 435). Critical thinking helps people reason and rationalize. Along with reasoning, critical thinking helps members of societyRead MoreThe Importance Of Critical Thinking1060 Words   |  5 PagesCritical thinking is a prerequisite to rationality. This means that there must be a problem-solving mechanism that seeks to conclude on the expected outcomes. As such, critical thinking is tied around finding solutions to a problem. It is important to note that there is a bias towards the end result to determine whether critical thinking was employed. This makes sense because failing to find a solution to a problem cannot be classified as critical thinking. As Steven Johnson said in Where Good IdeasRead MoreThe Importance Of Critical Thinking817 Words   |  4 PagesCritical thinking is meaningful and beneficial in many ways. It is not about the criticizing, instead, it is the thinking about the thinking process. It reflects our own thoughts and perceptions towards certain situation. 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Critical thinking to begin with is the use of those cognitive skills or strategies that increase the probability of a desirable outcome (Sternberg, Roediger, and Helpern, 2007). One of the many situations where critical thinking should have been utilized to achieve a desirable (and perhaps better) outcome wasRead MoreThe Importance of Critical Thinking in Science977 Words   |  4 PagesCritical thinking is a very important concept in regards to science, especially since science and the concepts therein have been fluctuating from the time of their origins. As stated in Kirst-Ashman’s book; Critical thinking is the careful scrutiny of what is stated as true or what appears to be true and the resulting expression of an opinion or conclusion based on that scrutiny, and (2) the creative formulation of an opinion or conclusion when presented with a question, problem or issue, (Kist-AshmanRead MoreThe Importance Of Critical Thinking On College Education1030 Words   |  5 PagesThe article by Boarer- Pitchford (2014) discussed the importance of critical thinking in college education and encouraged educators to use authentic assessments that require students to demonstrate the understanding of course concepts and promote the development of critical thinking based on the results of their study that examined make up of test grades derived from traditional and authentic assessment and factors that influenced the educators use of assessment techniques. On the other hand, the

Crude Awakening Of Fossil Fuels And A Bright Replacement...

Atlee Carr Professor Penwell ENGL 1102 30 November 2016 Crude Awakening of Fossil Fuels and a Bright Replacement In the Gulf of Mexico in 2010, a large explosion in an oil drilling company caused an estimated 5 million barrels of oil to be dumped into the water. Many sea turtles and dolphins have been found dead since the oil spill started. This spill is one of the worst oil spills recorded and cost an estimate of 12.5 billion dollars after considering the cleanup and extra expenses. Oil is a popular fossil fuel used to power machines. However, in the process of utilizing fossil fuels such as oil, we are putting our world and environment at a risk. Oil can be very damaging to life when spilled in water. In contrast, by using alternative forms of energy, such as solar energy, we are helping our planet by keeping it healthier. Solar energy does not pose a threat to our environment and health as fossil fuels such as oil have in recent years. Our society should focus on solar energy as an alternative to fossil fuels due to the decreasing cost of solar panels, the reduced environmental damages of ai r pollution, deforestation, and water pollution. Solar energy is constantly improving, whether that be financially or more efficiently. As a result, solar panels, a large focus in solar technology, are becoming less expensive. The price of producing panels has decreased dramatically. However, a popular belief is that solar energy is more expensive than fossil fuels. A recent ArabiaShow MoreRelatedCrude Awakening Of Fossil Fuels And A Bright Replacement1756 Words   |  8 Pages1102 17 November 2016 Crude awakening of fossil fuels and a bright replacement In the Gulf of Mexico in 2010, a large explosion in an oil drilling company caused an estimated 5 million barrels of oil to be dumped into the water. Many sea turtles and dolphins have been found dead since the oil spill started. This spill is one of the worst oil spills recorded and cost an estimate of 12.5 billion dollars after considering the cleanup and extra expenses. Oil is a popular fossil fuel used to power machines

Computer Crimes of Today Essay Example For Students

Computer Crimes of Today Essay Computer Crimes on the InternetThesis: Emerging with the Internet, a group of elite cyber-surfers have turned into todays computer hackers. Software piracy is a major crime on the Net. $7.5 billion of American Software is stolen each year. Industrial Espionage is gaining access to remote sites illegally. Stealing of information from corporate sites is extremely illegal. Password Sniffers are used to get someones password. IP spoofers changes your identity. Many things can be stolen from companies. III. Email hacking is common. Mail bombs are thousands of messages send to a single address. Email forgery can cause people reputations to get ruined. Anonymous Email is illegal. Fraud is very common. Pyramid schemes are nothing but a scam. Credit card fraud is a half billion dollar a year scam. Computer viruses are destructive to computers. Computer viruses can be attached to Email messages. 99% of all computer viruses are detectable. Computer Crimes on the InternetIts the 90s, the dawn of the computer age. With technology changing and evolving everyday, it may seem hard not to slip behind in this ever changing world. The Information Super-Highway has been following computers throughout the past few years. Along with the Internet, an emerging group of elite cyber-surfers have turned into todays computer hackers. Most people dont know about them, most people dont know they exist, but they are out there, lurking in the shadows, waiting for there next victim. It can be a scary world out there (Welcome to the Internet). In reality it is not nearly as bad as it sounds, and chances are it wont happen to you. There are many fields of hacking on the Internet. The most popular type of hacking is software piracy. According to estimates by the US Software Piracy Association, as much as $7.5 billion of American software may be illegally copied and distributed annually worldwide(Ferrell13). Hackers pirate software merely by uploading software bought in a store to the Internet. Uploading is send information from point A(client) to point B(host); downloading is the opposite. Once it is uploaded to the Internet, people all over the world have access to it. From there, hackers trade and distribute the software, which in hacker jargon is warez. Industrial Espionage is another main concern on the Internet. Most recently, the FBIs World Wide Web page hacked and turned into a racial hate page. Anyone can access files from a WWW page, but changing them is very hard. That is why most hackers dont even bother with it. CNET stated This Web site should have been among the safest and most secure in the world, yet late in 1996, it got hacked.(Ferrell18). To change a web page, hackers simply upload a new, modified version of the web page, in place of the original. But fortunately, almost all Internet Service Providers (ISP), the computer you dial to for Internet access, have protection called a firewall, which kicks off all users trying to gain access of change information that are not authorized. Theft and destruction of company files is increasing faster than the ability to stop it(Rothfeder170). Another field of hacking on the Internet is Electronic-mail hacking. A hacker can intercept Email enroute and read it with no detection. To safeguard this, companies use encryption programs and no one but the sender and its recipient can read it(Rothfeder225). A mail bomb is another type hack on the Net. A mail bomb is simply an attack unleashed by dumping hundreds or thousands of Email messages onto a specific address(Ferrell20). The only way to fix this problem is to either sit there and delete each message one by one, or to call you Internet Service Provider for help. Email forgery is also common. A hacker can change the return address on any given piece of Email to anything they want, such as emailprotected This is illegal because you can use someone elses address to send false Email to people. .u149b7099af10073d754739f1a1807716 , .u149b7099af10073d754739f1a1807716 .postImageUrl , .u149b7099af10073d754739f1a1807716 .centered-text-area { min-height: 80px; position: relative; } .u149b7099af10073d754739f1a1807716 , .u149b7099af10073d754739f1a1807716:hover , .u149b7099af10073d754739f1a1807716:visited , .u149b7099af10073d754739f1a1807716:active { border:0!important; } .u149b7099af10073d754739f1a1807716 .clearfix:after { content: ""; display: table; clear: both; } .u149b7099af10073d754739f1a1807716 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u149b7099af10073d754739f1a1807716:active , .u149b7099af10073d754739f1a1807716:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u149b7099af10073d754739f1a1807716 .centered-text-area { width: 100%; position: relative ; } .u149b7099af10073d754739f1a1807716 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u149b7099af10073d754739f1a1807716 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u149b7099af10073d754739f1a1807716 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u149b7099af10073d754739f1a1807716:hover .ctaButton { background-color: #34495E!important; } .u149b7099af10073d754739f1a1807716 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u149b7099af10073d754739f1a1807716 .u149b7099af10073d754739f1a1807716-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u149b7099af10073d754739f1a1807716:after { content: ""; display: block; clear: both; } READ: Alcohol abuse EssayOracle Systems CEO Larry Ellison fell victim to forgery when a former employee accused him of sexual harassment and used a forged email message to help plead her case. And Bob Rae, the former premier of Ontario, suffered political embarrassment as a result of a forged and sexually explicit email that appeared on Usenet newsgroups. False or assumed email identities have played a part in espionage, as well.

Short Story Responses free essay sample

Katherine Mansfield’s short story The Fly challenges the average reader to rise out of their comfort zone, and confront the prospect of losing a loved one. Mansfield was herself affected by the grief of losing a sibling to premature death, and cleverly crafted a tale of a middle aged businessman who went into sadness and depression when a chance remark by a colleague reminded him of the death of his son. The remedy came from a lowly member of the animal world – a fly. Animal instincts drove it to struggle again and again to survive drowning in an inkblot, just as we all must when faced with grief. While we would all like to be blissfully unaware that our elder loved ones will die, and we will have to go on, The Fly ‘s protagonist faces a more extreme situation, the loss of a younger family member, no less, the only son on whom the father had placed so many hopes and expectations. We will write a custom essay sample on Short Story Responses or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While the son isn’t actually in the story, he is one of an interesting array of characters who provokes the internal conflict in the protagonist. The elderly co-worker is an effective foil, not only in the sense that he make the comment that reminds the protagonist of his son, but also in that, as a living, doddering geriatric, he is a complete contrast to the young son, thus underlining the cruelty of death at such a young age. The choice of a third person limited narrator allowed for both detached narration and revealment of the protagonist’s inner sufferings. Mansfield wrote, â€Å"It had been a terrible shock to him when old Woodfield sprung that remark on him about the son’s grave† as well as â€Å"My son! † groaned the boss. In the past†¦ he had only to say those words to be overcome by †¦ a violent fit of weeping. † This effectively reveals the suffering caused by grief, and the need for people to persist if they are to deal with it. The episodic structure of the plot line, with the fly continuing to fight through crisis after crisis, in a struggle to survive, serves as a lesson from the animal kingdom to humans that we must persist to survive the adversities that life throws up, such as grief. Mansfield’s unique context of having lost a younger sibling at an early age, shared through her cleverly told short story, confronts average readers with the prospect that they will have to struggle through dealing with the grief associated with the death of loved ones. Short Story and Novel Sample essay response to novel done by Mr Carbon in 30 minutes On Going Bovine by Libba Bray Why did I ever walk past the display shelf in the library that had the novel Going Bovine by Libba Bray on it. I had to read it, and it was 480 pages! First there was the picture of a cow walking with a garden gnome under its â€Å"arm. † Then there was the blurb promising a road trip across America – I’m a sucker for journey settings. Then there was the advertised combination of characters – Cameron, a punk angel, a video gaming dwarf and a garden gnome that is really a Norse god. You don’t get that sort of thing every day. What I ended up with was a cross between a teenage version of Jack Kerouac’s On The Road and Love Story, that schmaltzy 70s movie where the young man dies of a lingering disease but everyone learns a lot more about love and life. I think Libba Bray actually rammed every theme or issue that had been in the ‘papers in the last month into her novel. Cameron had contracted BCG, that’s Mad Cow Disease, and the whole road trip major action of the novel actually never happens beyond his medication and sickness affected hospital bed. The whole fantasy in Cameron’s mind that we readers are treated to is his imaginary search to find Dr X who has the cure for his sickness, which in his imaginings is dark matter brought down to Earth by Dr X’s dimension travellings. Cameron actually finds Dr X, but because the genius is bitter and still mourning the death of his own wife, he won’t help unless Cameron can convince him with what he has learned on his travels. Cameron can only share that â€Å"to love is to live, and to live is to love. † For a teenage readership to realise that, in the end, life is about love is trite and pure schmaltz, but, never the less, extremely worthwhile. Interspersed with the road trip setting were times when Cameron was apparently sleeping or unconscious, and he was back at his hospital bed in the company of his family. This structure made it clear that the most important thing in life is the love of family. The climax of the novel is an amazing conversation between Cameron and an alter ego self from his fantasy. Essentially, this other Cameron tells Cameron, â€Å"it sucks, but the truth is sometimes the people you love die, and there is nothing you can do about it. † This is wonderful realisation for a teenage readership that probably thinks it is immortal and that their loved ones will always be there for them At the start of the novel, Cameron was of course obsessed with the love interest, the best looking girl in school, and true to stereotype, in his fantasy, he loses his virginity to her before the novel ends. The interesting part is the contrast through the character of an angel who cares for and guides Cameron to his death, and makes love to him along the way. There are obvious implications for the nature of true love and commitment in relationships. Libba Bray wants to push the politically correct line of complete acceptance, including through the foil character Gonzo, but do you think including a gay Mexican dwarf is a bit too much. I mean, he covers all bases, except maybe if he was an environmentally friendly whale at the same time. I feel Bray is out of her depth when it comes to writing through the persona of a teenage boy. The vernacular humour is a feature of the entertainment of the novel, but times such as using the expression nuclear in dialogue to satirise teenage life is just one example of where she lacks credibility. I couldn’t put Going Bovine down, and the novel goes a long way to engaging teenagers with the realities of death and the importance of love. Perhaps in Bray’s range of issues and engaging style she tries for too much. .

Act 1 scene 5 has a very important role to play in Romeo ; Juliet Essay Example

Act 1 scene 5 has a very important role to play in Romeo ; Juliet Essay Example Act 1 scene 5 has a very important role to play in Romeo ; Juliet Essay Act 1 scene 5 has a very important role to play in Romeo ; Juliet Essay Act 1 scene 5 has a very important role to play in Romeo Juliet. Discuss its importance to the play and how Shakespeare makes this scene interesting and tense for the audience.Act 1 Scene 5 is a key scene in the play Romeo Juliet due to the events that happen in it. This is where Romeo Juliet first meet and fall in love with one another, a love that is not allowed given the antagonisms that exist between their families. Romeos friend Bonvolio had made his plan work. He planned to get Romeo to experience other beauties, or compare other women to his beloved Rosaline. This is also where the feud starts with Romeo and Tybalt because Tybalt is a Capulet and Romeo is a Montague. Tybalt is even angrier when he hears Romeos voice at his uncle Lord Capulets party because no Montagues are allowed. This by his voice, should be a Montague, Fetch me my rapier. The motivations that happen in the play show that the characters are doomed from the beginning because the forces greater than themsel ves. The forces include a long-running feud between the Montagues and the Capulets, something from which these lovers cannot escape no matter how hard they try.This scene has a great affect on all the other scenes in the play therefore I will be looking at how it is important. I will also be looking at how Shakespeare creates tension and interest for the audience.Act 1 Scene 5 comes at the end of the first act; this is because the audience are fully aware of the characters and their backgrounds. In this scene everyone and everything has been introduced to the audience and this tells us what will happen in the rest of the play. This scene also has dramatic irony because the audience knows more than the characters.In Romeo and Juliet the servants have to run round setting up the stage to start the next scene. We cannot be here and there too. This is because Romeo Juliet was written in 1595 and was set in the Globe theatre. There was not many props and equipment in Shakespeares day li ke there are today due to the fact that they never had much money. At the start of the scene the mood is happy, cheerful and tense. Lord Capulet is in a happy mood at the start of the scene because he is trying to marry his only daughter Juliet and his party is going well. He is happy and polite to his guests at the party talking in a poetic verse to show his importance. Welcome, gentlemen!In lines 53-91 there is a dramatic change in mood compared to the peaceful mood the audience previously see. The audiences tension and excitement is increased when Tybalt over hears Romeo talking. This by his voice, should be a Montague. He fills up with rage and shouts Fetch me my rapier. With this the audience are sitting on the edge of their seats. Romeos arrival changes the atmosphere and the audience are aware that it becomes tenser this is because the audience knows that Montagues arent welcome at a Capulets party.The scene is also romantic because this is the first time Romeo sets his eyes on Juliet and falls in love with her. For I neer saw true beauty till this night. Tybalt hears his voice and becomes angry Now by the stock and honour of my kin to strike him dead I do not sin. He goes and tells Lord Capulet that Romeo is here at his party. Tis he, that that villain Romeo. Lord Capulet is annoyed at him because he doesnt want anything to happen to his guests. Lord Capulet tries to calm Tybalt down, he tells Tybalt To say truth, Verona brags of him to be a virtuous and well governd youth. Tybalt becomes even more enraged; Ill not endure him, with this Lord Capulets attitude and manner suddenly changes towards Tybalt. He shall be endurd. With this Tybalt storms out of the room leaving the audience in suspense.When Romeo ; Juliet first meet this is vitally important in the rest of the play because if they didnt meet then the rest of the play wouldnt have happened. Romeo is very dazzled by Juliet and knows it is love at first sight. He expresses his inner feelings in a soliloquy which is controlled by his devotion and admiration for Juliet. O she doth teach the torches to burn bright? Shakespeare then uses a sonnet form with rhyming couplets to emphasise the love and romantic nature of the scene. So shows a snowy dove trooping with crows as yonder lady oer her fellow shows When Romeo and Juliet speak to each other the speech forms a sonnet; this is the 14 line poem which has alternate rhyme and ends in a rhyming couplet and this shows us the way they feel about each other. Did my heart love till now?. They start to talk about kissing. My lips two blushing pilgrims, ready stand to smooth that rough touch with a tender kiss. The audience knows that this is going to lead to something and know that they are about to share a kiss, which they do. Good pilgrim, you do wrong your hand to much. This shows religious images and also shows how deep and pure their love is. Romeo is in a world of his own, enraptured by the stunning beauty of Juliet. This creat es a romantic but also dangerous mood in the scene as the audience watch with anticipation and ask will they be caught?At the end of the scene, Shakespeare uses hints to make the audience think about future events in the play. Here Romeo and Juliet find out who the other actually is. After they exchange their love Juliet asks the nurse whom Romeo is, the nurse replies, His name is Romeo, and a Montague the only son of your great enemy. Juliet is so upset and shocked by this and says in confidence to the nurse, My only love sprung from my only hate! Too early seen unknown, and known too late! Prodigious birth of love it is to me, that I must love a loathed enemy.Romeo also finds this out and is very upset too. Is she a Capulet? This also creates a painful and upsetting atmosphere not only to the characters but also the audience. O dear account! My life is my foes debt. Romeo and Juliet talk about their lives being in each others hands; this reflects dramatic irony by showing what act ually happens to them at the end of the play because they both die for each others love. Swept away by the great passion of first love, their attempt to alter their family heritage and to unite in marriage causes their tragic deaths. Go ask his name. If he be married, my grave is likely to be my wedding bed.Romeo and Juliet are already keeping their love a secret and when she lies to the Nurse, the only person she trusts this shows the audience that they dont really care about anyone but themselves as they are in love and this sets the tone for their relationship. My only love sprung from my only hate. This is because she has fallen in love with the boy of her dreams. She now knows that he is a Montague and knows her family wont accept their love for one another.At the end of the scene I think that the audience become more anxious as they want to know what else happens in the scenes to come. If they did a play for a modern audience I think that it will work as it did in Shakespeare time because everyone enjoys love stories and they will have more equipment and props so the play will become more realistic.This scene is very important to the play because without it lots of other events wouldnt take place. This scene also has dramatic irony because the audience knows more than the characters as the audience are fully involved in the play. I like this scene in the play because I like the way Romeo and Juliet first meet and fall in love, I also like the way Shakespeares language is used to create characters, to add emotion and express meanings in the scene.

Fashion Retail Research Levis Case Study Example | Topics and Well Written Essays - 1000 words

Fashion Retail Research Levis - Case Study Example The paper "Fashion Retail Research – Levi’s" is the analysis of the fashion retail of Levi. It has thousands of designs. Its stitching style is recognized as unique and customers often check that they are getting the original thing by looking at this. It has made itself available to customers in 180 countries all over the world. Another strength of Levi’s is that it has a great distribution channels. It retails in different outlets as well as company owned outlets, departmental stores, mass retail stores, chain stores, franchises, and specialty retailers also. The weakness of the brand is this it depends on a lower number of customers like JC Penny, for a greater percentage of its sales, which increases the bargaining power if the customers. The company has to maintain good relations with these customers as losing one customer may affect the sales greatly. Another weakness shown by the company is that its mainly focuses on men and has lesser focus on women and ch ildren. The opportunities that Levi’s has it are that it can use reinventing strategy to reinvent its various famous brands to move with the moving changing needs of customers. Online business in also a good opportunity for Levis, sites of Levi’s can be used for booking products and it can be used effectively to generate more and more business. Low consumer confidence is a threats face by the company. This has happened due to week labor markets and increased borrowing standards. Recession is may also affect sales. Customers do not have enough. disposable income to feel that they will be able to buy this product. Another weakness is that competition has increased in the market and is increasing day by day. Direct and in direct competition is increasing day by day, by companies like gap, Nike, Adidas and other labels. This can result in decreasing market share and customer base. The company out sources almost all manufacturing activities, this makes the company most vulnerable, with respect to dependencies, delivering time and quality control. Customer Profile People who want fashionable jeans with great comfort level want a pair of Levi's. Their attitude is rough and tough (John, 2003). People who face rough work conditions invest in a good pair of Levi's. People who idolize cowboys also love wearing this jean. At first working people bought it mainly but today it appeals to young people in college all the same. People who want a great fit in jeans love Levi's. People who wear Levi are generally self confident and it makes them feel strong and ready for action all the time. They have an informal life style and prefer comfort as an essential of their life. People of all occupations and income level buy Levi's, some buy one good pair and others buy many, from actors and actresses to laborers, everybody is seem wearing Levi's. Brand Personality Levi's is the most popular jeans in the world. Its personality is enriched by many factors; it has a strong and casual personality. Personality symbolizes a brand (Kapferer, 2004). Levi's is advertised as a brand having various personality elements. It is an empathetic and friendly brand. Its advertisements communicate to